> ## Documentation Index
> Fetch the complete documentation index at: https://docs.concourse.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Memories

**Memories** capture the way your company talks and thinks about the business.

You can store things like:

* How you define “Active Customer”, “Net Retention”, or “Qualified Pipeline”
* Key strategic priorities
* Business-unit, region, and segment definitions

Concourse uses memories to:

* Apply the same definitions every time
* Avoid asking you for basic context on every analysis
* Generate commentary that sounds like your finance team, not a generic model

As you build analyses, Concourse will often **suggest new memories** based on how you describe metrics, segments, or assumptions. You stay in control: you can accept suggestions that should be remembered going forward, or keep them one-off for that workbook only.